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Deep South Equipment

Rachael K. Nipper,

May 10, 2021

For More Information Contact:                                FOR IMMEDIATE RELEASE

Rachael K. Nipper, 318.588.1529 cell


Deep South Equipment Recognized as Hyster Dealer of Distinction

Deep South Equipment is pleased to announce its recognition by Hyster Company with the 2020 Dealer of Distinction award. This annual award recognizes top-performing dealers across the country that drives their organizations to the highest level of sales and service performance.

To be named a Hyster Dealer of Distinction, Hyster dealers must meet defined business practices and overall rigorous performance standards that are updated annually to keep pace with evolving customer expectations and industry dynamics. 

“Hyster dealers – and the people they employ – have a thorough understanding the customer’s application and their business needs,” said Bob Sattler, Vice President of Dealer Business Development at Hyster. “They are passionate about our industry, committed to the safety and well-being of their associates and dedicated to helping their customers increase productivity, while managing costs of operations. These dealers exemplify a bold, entrepreneurial spirit and quest for excellence. We’re delighted to honor their outstanding achievement.”

Deep South Equipment will be recognized along with the other Dealer of Distinction honorees at a special awards celebration in late June, 2021.

Deep South Equipment, a Shreveport, LA based business, is a material handling company which focuses on providing sales, service, parts and rentals for several distinct brands of product with forklifts accounting for roughly 76 percent of their business. The company is family-owned and has nine locations in Louisiana, Texas, Mississippi and Oklahoma.

John Parsons of Shreveport, LA started the company over thirty years ago and has since positioned it as the elite material handling company of the South-with numerous awards and distinctions and over two hundred and fifty employees.

Parsons says he and his team are honored to be the recipients of this distinguished award for 2020 and look forward to continuing to provide the very best service available in the material handling industry.  This is the fifth year in a row Deep South Equipment has earned this distinction.


Contact: Rachael K. Nipper-Communications

Deep South Equipment